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Intellectual Property and Licensing in Video Games
Are you interested in marketing or branding yourself through video games? If so, it’s important […]
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Loot Boxes, Virtual Economies, and Their Impact on Monetization
In the world of gaming, loot boxes, and virtual economies are becoming increasingly popular as […]
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Pros and cons of free-to-play vs. premium games
As marketers and brand experts, understanding what type of game to develop can be a […]
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Different revenue streams for video game developers
Do you have a passion for video game development but can’t seem to make money […]
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Monetization Models in the Video Game Industry
The video game industry is booming, generating tens of billions of dollars in revenue each […]
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Importance of trailers, demos, and gameplay videos
The success of a game often lies in the eye of the beholder. While games […]